Reinventing the Formula 1
Cool Down Room.

I had the pleasure of leading the creative direction for the much-anticipated return of the Cool Down Room to Formula 1 broadcasts, following the COVID-19 pandemic.

This revitalized space featured:

• A refined visual identity

• Premium, high-quality materials

• Consistency across all races

• A modular design for adaptability

• Strong and cohesive branding

• Enhanced technology integrations

• Seamless sponsor activations

The space also captured drivers’ live reactions post-race within a branded environment—one that remains relevant and impactful even four years later.

Art Director: Jamie Whitelaw
Senior 3D Designer: Jamie Whitelaw
Graphic Designer: Leah Perrett