A project in collaboration with Race Service and ESPN.

Jacob and Nic came to us with a small sketch and a big idea, to bring together two gigantic brands, F1 and the NBA.

I was responsible for designing a multi-functional space that served as both a basketball court and a broadcast studio, all set to pop up within the F1 Paddock in Austin, Texas.

We carried the concept from initial idea through to final execution, and even had the chance to witness F1 drivers shooting hoops firsthand.

Check out the edit on YouTube

Art Director: Jamie Whitelaw
Senior Designer: James Speed/ Jamie Whitelaw
3D Designer: Jacob Capener