2025 Formula 1 Drivers Hero Shoot.

The official drivers image of the of the 2025 Formula 1 season.

This was a high-stakes collaboration executed with precision and speed. Shot on the morning of the season testing in Bahrain, the final image was completed and released across all Formula 1 social channels just hours later—with all post-production turned around in under four hours.

Working closely with Director Jake Vaughan, I designed the overall structure and layout, and we planned every driver pose and position in advance. The composition was loosely inspired by the F1 logo and designed to integrate seamlessly with the 2025 brand refresh, incorporating new racing line elements and custom pattern work. I explored multiple set and layout variations to ensure balance, clarity, and brand cohesion.

In addition to designing the set, I was responsible for all post-production, retouching and compositing. Polishing each detail to meet the hard publishing deadline. The final image was shared globally by all F1 across all of their channels, as well as F1 teams and media outlets, and now serves as the visual centerpiece of the season, appearing in the F1 paddock, hospitality suites, and on broadcast throughout the year.

Director: Jake Vaughan
Art DIrection: Jamie Whitelaw
Photographer: Lydia Harper (parcferme.co)
Image Retouching: Jamie Whitelaw